Olive & June Case Study
Retail Display Design
Brand Identity & Visual Design
Experiential/Environmental Design
Packaging & Product Design
Developed a comprehensive endcap display solution for Olive & June's spring campaign, focusing on brand alignment and seasonal merchandising strategy. The design incorporated vibrant, on-trend color palettes and contemporary visual elements to capture the essence of spring while maintaining brand consistency with Olive & June's established aesthetic guidelines.
Key Design
Key design considerations included optimizing product visibility, creating visual hierarchy for featured items, and implementing engaging graphic elements that would drive consumer attention in a retail environment. The final execution balanced playful spring themes with sophisticated design principles to appeal to the brand's target demographic.
Newsletter Direction
Created a dynamic digital newsletter to complement the spring endcap campaign, extending the cohesive brand experience across multiple touchpoints. The design incorporated motion graphics and animated elements to enhance visual appeal while maintaining consistency with the physical retail display.
Developed animated components including subtle logo animations, flowing graphic elements, and smooth color transitions that brought the spring theme to life through digital storytelling. The motion design strategy focused on purposeful animation that guided reader attention to key product features and promotional content without overwhelming the core messaging.
The newsletter layout incorporated responsive design principles to ensure optimal performance across desktop and mobile platforms, while the animated elements were optimized for various email clients and loading speeds. Typography hierarchy and fluid visual transitions created dynamic movement that mirrored the energy and vibrancy of the spring campaign's physical presence.
Developed animated components including subtle logo animations, flowing graphic elements, and smooth color transitions that brought the spring theme to life through digital storytelling. The motion design strategy focused on purposeful animation that guided reader attention to key product features and promotional content without overwhelming the core messaging.
The newsletter layout incorporated responsive design principles to ensure optimal performance across desktop and mobile platforms, while the animated elements were optimized for various email clients and loading speeds. Typography hierarchy and fluid visual transitions created dynamic movement that mirrored the energy and vibrancy of the spring campaign's physical presence.
